Workshop 02: How to Recruit and Maintain Good Profiles for Your Start-up
Language(s): English
Published: 2021
How to Negotiate and Prospect for B2B Customers?
Language(s): French
Published: 2021
How to Achieve Good Financial Management of your Business?
Language(s): French
Published: 2021
Workshop: How to Scale an IT Services Company/ESM
Language(s): French
Published: 2021
Commercial Pitch
Language(s): French
Published: 2021
Module: Persuasive Selling Techniques
Language(s): French
Published: 2021
HR Recruitment and Employee Retention
Language(s): French
Published: 2021
Elevator Pitch
Language(s): French
Published: 2021
Product Market Fit
Language(s): French
Published: 2021
How to Improve Your Product Market Fit
Language(s): English
Published: N/A
WES Post Creation Guide
Language(s): French
Published: 2017
Adapted Training Curriculum
Language(s): French
Published: 2017
Capacity Building Manual
Language(s): French
Published: 2017
Entrepreneurship Training Participant Manual
Language(s): English, Arabic
Published: 2010
The manual gives overviews, materials and homework for six sessions: laying the foundation, marketing basics, marketing strategy/cost of business, financial concepts, financing business and summation and vision. This is part of WIT's Entrepreneurship Training.
What Do People Want to Know About You? How to Define Yourself
Language(s): Arabic
Published: 2010
This presentation provides brief guidance on how to "define" a candidate's image in the media and how to craft a media message. It includes an exercise.
How to Make Your Business Model Scalable
Language(s): English
Published: 2021
4 - Relate CSOs Content to Trends
Language(s): English
Published: 2014
This presentation recommends that when trends are relevant to the CSO's objectives, it is important to share and create related content for promotion. To help develop ideas, Facebook's "Trending" feature is highlighted. In addition, the presentation describes the changing dynamics of online advertising, real-time marketing, categories of content and more.
Developing Political Party Messages
Language(s): English
Published: 2011
This presentation describes elements of a successful communications strategy, including themes, sub-messages and selecting the medium. It includes the Issue Matrix Tool for planning messages and gives examples and a group exercise.
Entrepreneurship and Innovation in the Maghreb
Language(s): English, French
Published: 2011
This manual gives an overview of the role of entrepreneurship in the economic development of the Maghreb and includes modalities for entrepreneurship and innovation and several case studies. It also focuses on new ventures, opportunity recognition, funding sources, intellectual property, legal and taxation issues, business plans, innovative startups and exit strategies.
The Permanent Campaign: Political Branding and Governing
Language(s): English
Published: 2010
The presentation describes defining success in a political context, understanding types of political brands, developing a tool kit of political brand techniques and creating a political brand using public opinion polling.
Marketing
Language(s): Arabic
Published: 2010
This curriculum explains marketing techniques and strategies such as those relating to product, price, place and promotion. It includes five case studies.
Developing an Issue Matrix: The Art of Defining Yourself and Your Opponent
Language(s): English
Published: 2011
This presentation focuses on how candidates and parties should plan their message before undertaking an initiative or campaign. The Issue Matrix tool highlights four areas: how we define ourselves, how opponents define us, how opponents define themselves and how we define our opponents. Examples are provided.
2 - Online Presence of Founders
Language(s): English
Published: 2014
This presentation describes aspects of building a social media presence, focusing on the online presence of founders. The emphasis is on the importance of founders and management being active on social media. Tips highlight the idea that people engage more with people than with organizations.
Polish Your Public Speaking Skills
Language(s): English, Arabic
Published: 2010
This self-paced public speaking course was designed primarily for women running for public office in the Arab world. It describes how to craft and deliver a message that is memorable. The aim is for participants to become more confident, prepared and in-demand speakers.
Entrepreneurial Marketing
Language(s): English
Published: 2010
This presentation on entrepreneurial marketing explains the new environment in which companies need to adapt their marketing strategies. It outlines the importance of respecting rules and values, different types of advertizing methods and top marketing pitfalls to watch for. Also included are links to marketing resources in the Middle East.