The Permanent Campaign: Political Branding and Governing

Published: 2010

The presentation describes defining success in a political context, understanding types of political brands, developing a tool kit of political brand techniques and creating a political brand using public opinion polling.

Organization: International Republican Institute (IRI)
Project: West Bank/Gaza Political Reform and Media Program
Material Type: Slide Presentation
Pages: 42
Event Date: 2008-02-11
Presenter: Scott Pool, MPSA, Political Consultant

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