This curriculum explains marketing techniques and strategies such as those relating to product, price, place and promotion. It includes five case studies.
This presentation focuses on how candidates and parties should plan their message before undertaking an initiative or campaign. The Issue Matrix tool highlights four areas: how we define ourselves, how opponents define us, how opponents define themselves and how we define our opponents. Examples are provided.
This presentation describes aspects of building a social media presence, focusing on the online presence of founders. The emphasis is on the importance of founders and management being active on social media. Tips highlight the idea that people engage more with people than with organizations.
This self-paced public speaking course was designed primarily for women running for public office in the Arab world. It describes how to craft and deliver a message that is memorable. The aim is for participants to become more confident, prepared and in-demand speakers.
This presentation on entrepreneurial marketing explains the new environment in which companies need to adapt their marketing strategies. It outlines the importance of respecting rules and values, different types of advertizing methods and top marketing pitfalls to watch for. Also included are links to marketing resources in the Middle East.
This presentation provides detailed instructions for creating a CSO corporate page and Showcase pages on LinkedIn. It describes various outreach techniques, such as how best to utilize the Showcase pages, and it highlights statistics about LinkedIn use in Lebanon.
This is the community technology center (CTC) handbook. It is part of WIT's Business Planning for Sustainability Curriculum.
This manual accompanies the Entrepreneurship Training Participant Manual, providing trainers with timing, context and purpose, materials, preparation, learning objectives and practice for six sessions. This is part of WIT's Entrepreneurship Training.