Developing an Issue Matrix: The Art of Defining Yourself and Your Opponent

Publié: 2011

This presentation focuses on how candidates and parties should plan their message before undertaking an initiative or campaign. The Issue Matrix tool highlights four areas: how we define ourselves, how opponents define us, how opponents define themselves and how we define our opponents. Examples are provided.

Documents

En téléchargeant les ressources de la bibliothèque Maktabat MEPI, vous acceptez les conditions d'utilisation du site.