Program of Corporate Economic Reform - PREE 2017
Language(s): English, French
Published: 2017
This manual focuses on a new approach to state-enterprise relationships. There are three sections: manifesto for business, PREE 2017 proposals and PREE monitoring observatory.
Workshop 02: How to Recruit and Maintain Good Profiles for Your Start-up
Language(s): English
Published: 2021
This brief presentation from the Fintech Catalyst program highlights recruitment strategy, such as treating candidates like customers, implementing an employee referral program, using social media, creating compelling job descriptions, making use of sponsored jobs and checking resumes posted online.
Commercial Pitch
Language(s): French
Published: 2021
This presentation about making commercial pitches focuses on the importance of first impressions and perception of the quality and content of the project presentation. The pitch should be presented in a way that is clear, captivating, dynamic and exciting.
Module: Persuasive Selling Techniques
Language(s): French
Published: 2021
This presentation focuses on persuasive selling techniques, highlighting the discovery phase, listening to the customer, the difference between argument and pitch, and elevator pitches. Additional topics include use of storytelling to convince, communication in sales interviews, the use of polite expressions and steps to process an objection. Activities include preparing an elevator pitch and having volunteers participate in responding to objections quickly and efficiently.
HR Recruitment and Employee Retention
Language(s): French
Published: 2021
This presentation on HR recruitment and employee retention starts with an activity focusing on real-life situations, then highlights return on experience, influencing factors and root causes, and analysis and diagnosis. An additional activity focuses on optimal managerial strategies.
Elevator Pitch
Language(s): French
Published: 2021
This brief presentation highlights the key components of successful elevator pitches. It also describes how to prioritize writing your sales pitch, including focus on the purpose of the business, how you go about achieving the goal and what you are doing.
With My Project I Create My Future: A Training Manual for Designing and Managing Small Income-Generating Projects
Language(s): Arabic
Published: 2013
This training manual offers practical examples and applications for designing and managing small businesses. The guide consists of three chapters that focus on small sustainable income generating business; borrowing and microfinance institutions (MFIs); and success stories for youth projects.
Product Market Fit
Language(s): French
Published: 2021
This presentation focuses on product market fit - definition, assessment and evaluation. The key steps are to learn, build and measure. The Product Market Fit (PMF) is described as the moment when a new solution satisfies strong market demand. Tools include the Net Promoter Score (NPS). A group activity is included.
How to Improve Your Product Market Fit
Language(s): English
Published: N/A
This brief presentation about improving product market fit highlights value metric and time and "pirate metrics".
Workshop: How to Scale an IT Services Company/ESM
Language(s): French
Published: 2021
This presentation was for the first workshop of the program Fintech Catalyst, focusing on scaling up IT services companies, including addressing problems, product research, product market fit (PMF) and efficiency.
How to Achieve Good Financial Management of your Business?
Language(s): French
Published: 2021
This presentation from the Fintech Catalyst program highlights the importance of good financial forecasting in carrying out projects. Financial forecasts are described as crucial for determining project viability and ensuring credibility. Examples are provided.
How to Negotiate and Prospect for B2B Customers?
Language(s): French
Published: 2021
This presentation from the Fintech Catalyst program highlights the importance of identifying the market as part of prospecting. This allows for knowing the core target and building a prospect base. Financial segmentation, market segmentation and typology are described.
Empowering Youth Through Entrepreneurship in Morocco (EYEM) Pre-Creation: Training Session PowerPoint Slides
Language(s): Arabic
Published: 2021
This presentation for a four-day Young Entrepreneur Support Program workshop focuses on the pre-creation stage of developing a business model. It highlights suggested exercises for use in the workshop, which are included in this resource series.
Empowering Youth Through Entrepreneurship in Morocco (EYEM) Pre-Creation Exercises
Language(s): Arabic
Published: N/A
This manual includes 22 exercises and supplements for the pre-creation workshop presentation for empowering youth through entrepreneurship. The exercises focus on identifying business plans and opportunities, developing strategies for product demand, finding appropriate business partners, hazards of projects, operating costs, profitability ceilings and more.
WES Post Creation Guide
Language(s): French
Published: 2017
The WES-Up Business Growth and Accelerator series includes a coaching guide with tools, forms and plans to help increase the survival of women's businesses. Also included in the series are a curriculum resource and a trainer's manual.
Work Readiness Soft Skills Program
Language(s): English
Published: 2017
This training manual on workforce readiness includes information on EFE's pedagogical approach, resources for instructors and detailed program schedules and accompanying resources. Five courses are included, ranging from keys to personal and professional development to succeeding in the workplace. Each course provides modules, talking points and activities. The material was piloted in Yemen as part of a job training and placement program for unemployed youth and were later utilized for a training of trainers in Amman in October 2017. An Arabic version of the manual will be added when available.
Adapted Training Curriculum
Language(s): French
Published: 2017
The WES-Up Business Growth and Accelerator series includes a curriculum resource that highlights six modules, such as advanced market studies, strategic marketing and preparing your pitch. Other resources in the series include a trainer's manual and a coaching guide.
Capacity Building Manual
Language(s): French
Published: 2017
The WES-Up Business Growth and Accelerator series includes a trainer's manual, which aims to help women understand their needs through baseline assessment. It also provides information to put in place a plan to develop participants' skills, networking, funding, production and productivity. It includes detailed instructions and resources for trainers. The series also includes manual and curriculum files.
WES Entrepreneurship Curricula
Language(s): French
Published: 2017
This Women's Enterprise for Sustainability (WES) Business Launch resource for trainers provides the WES Entrepreneurship Curricula. Other resources in the series includes: a Business Plan Template, Entrepreneurship Coaching Toolkit, Participant's Guide and Trainer's Manual. All of the resources are available in French.
WES Training of Trainers: Guide for WES Phases for Pre-Launch and Consolidated
Language(s): French
Published: 2017
This Women's Enterprise for Sustainability (WES) Business Launch resource for trainers provides an Entrepreneurship Coaching Toolkit. Other resources in the series includes: a Business Plan Template, Participant's Guide, Trainer's Manual, and WES Entrepreneurship Curricula. All of the resources are available in French.
Empowering Youth Through Entrepreneurship in Morocco (EYEM) Post-Creation: Exercises
Language(s): English
Published: N/A
This manual for empowering youth through entrepreneurship includes 13 exercises to support the training course. Topics include cash flow, expense and revenue calculation, understanding customer components, understanding market components and more.
WES Training of Trainers: Trainer's Guide
Language(s): French
Published: 2017
This Women's Enterprise for Sustainability (WES) Business Launch resource for trainers provides a Trainer's Manual. Other resources in the series includes: a Business Plan Template, Entrepreneurship Coaching Toolkit, Participant's Guide and WES Entrepreneurship Curricula. All of the resources are available in French.
WES Training of Trainers: Business Plan WES Model
Language(s): French
Published: 2017
This Women's Enterprise for Sustainability (WES) Business Launch resource for trainers focuses on the WES model for business plans. Other resources in the series includes: an Entrepreneurship Coaching Toolkit, Participant's Guide, Trainer's Manual, and WES Entrepreneurship Curricula. All of the resources are available in French.
E-Commerce (presentation)
Language(s): Arabic
Published: 2014
This slide presentation was used for an Institute of International Education workshop that focused on e-commerce, part of the Women's Enterprise for Sustainability (WES) program.
WES Training of Trainers: A Women's Entrepreneur Guide
Language(s): French
Published: 2017
This Women's Enterprise for Sustainability (WES) Business Launch resource for trainers provides a Participant's Guide. Other resources in the series includes: a Business Plan Template, Entrepreneurship Coaching Toolkit, Trainer's Manual, and WES Entrepreneurship Curricula. All of the resources are available in French.