The manual gives overviews, materials and homework for six sessions: laying the foundation, marketing basics, marketing strategy/cost of business, financial concepts, financing business and summation and vision. This is part of WIT's Entrepreneurship Training.
This presentation provides brief guidance on how to "define" a candidate's image in the media and how to craft a media message. It includes an exercise.
This presentation recommends that when trends are relevant to the CSO's objectives, it is important to share and create related content for promotion. To help develop ideas, Facebook's "Trending" feature is highlighted. In addition, the presentation describes the changing dynamics of online advertising, real-time marketing, categories of content and more.
This presentation describes elements of a successful communications strategy, including themes, sub-messages and selecting the medium. It includes the Issue Matrix Tool for planning messages and gives examples and a group exercise.
This manual gives an overview of the role of entrepreneurship in the economic development of the Maghreb and includes modalities for entrepreneurship and innovation and several case studies. It also focuses on new ventures, opportunity recognition, funding sources, intellectual property, legal and taxation issues, business plans, innovative startups and exit strategies.
The presentation describes defining success in a political context, understanding types of political brands, developing a tool kit of political brand techniques and creating a political brand using public opinion polling.