Published: 2010
Organization: International Republican Institute (IRI)
Project: West Bank/Gaza Political Reform and Media Program
English

The presentation describes defining success in a political context, understanding types of political brands, developing a tool kit of political brand techniques and creating a political brand using public opinion polling.

Published: 2010
Organization: International Republican Institute (IRI)
Project: West Bank/Gaza Political Reform and Media Program
English

The manual provides information on creating an effective campaign message, communicating with voters, volunteers, mobilizing voters and managing the campaign. The training was conducted for four different independent political groups in 2009.

Published: 2010
Organization: Foundation for the Defense of Democracies (FDD)/Center for Liberty in the Middle East (CLIME)
Project: Online Activism Institute
English Arabic

This self-paced public speaking course was designed primarily for women running for public office in the Arab world. It describes how to craft and deliver a message that is memorable. The aim is for participants to become more confident, prepared and in-demand speakers.

Published: 2010
Organization: YWCA Lebanon
Project: Women and Municipalities: A Platform for Political Participation
Arabic

This presentation includes instructions on researching applicable laws, data from previous elections, voter preferences, and organizing and managing a campaign apparatus.

Published: 2010
Organization: YWCA Lebanon
Project: Women and Municipalities: A Platform for Political Participation
Arabic

This presentation discusses the importance of being properly motivated to be a candidate. It stresses that a candidate should be more influenced by internal factors than external ones, such as money and fame. It is based on Abraham Maslow's theory of self-actualization.

Published: 2010
Organization: YWCA Lebanon
Project: Women and Municipalities: A Platform for Political Participation
Arabic

This presentation provides brief guidance on how to "define" a candidate's image in the media and how to craft a media message. It includes an exercise.

Published: 2010
Organization: YWCA Lebanon
Project: Women and Municipalities: A Platform for Political Participation
Arabic

This handout instructed students to create a visual representation of the important issues in an election, plan how to address them and organize resources.

Published: 2011
Organization: International Republican Institute (IRI)
English

This presentation from a two-day training focuses on new media campaigns and using the Internet as a tool for enhancing readership and promoting messages. Three proposed goals are: answering why, improving relevance and increasing activity. Examples of types of content, design, delivery and an action plan are included.

Published: 2011
Organization: International Republican Institute (IRI)
English

This presentation focuses on how candidates and parties should plan their message before undertaking an initiative or campaign. The Issue Matrix tool highlights four areas: how we define ourselves, how opponents define us, how opponents define themselves and how we define our opponents. Examples are provided.

Published: 2011
Organization: International Republican Institute (IRI)
English

This presentation describes elements of a successful communications strategy, including themes, sub-messages and selecting the medium. It includes the Issue Matrix Tool for planning messages and gives examples and a group exercise.

Published: 2011
Organization: American Bar Association (ABA)
Project: Democracy and Community Development Program
English

The comprehensive "Tunisian Election Law Handbook for Lawyers" describes and explains the country’s legal provisions surrounding electoral conduct. The handbook provides advice on applying Tunisia’s new Election Law and presents Tunisian lawyers with guidance on substantive law and procedures from the Constituent Assembly. The handbook also highlights potential areas of dispute and legal strategies in assisting citizens on election legal issues.

Published: 2013
Organization: National Democratic Institute (NDI)
Project: Middle East and North Africa Regional Campaign Schools Program
English Arabic

This manual contains 11 modules for preparing a comprehensive, step-by-step program to plan and execute an election campaign. The manual offers guidance on building communication strategy, campaign planning and tools for research, mobilizing resources and targeting voters. It also details key steps for political party activists and leaders to develop successful messages and become powerful communicators and leaders.

Published: 2017
Organization: Club UNESCO Alesco Gafsa
Project: Empowering/Training Women in Gafsa Region to Become Political Actors
Arabic
This guide describes how the draft law for local elections in Tunisia is an important tool for democratic and institutional reconstruction. It aims to enable all parties and institutions to manage their own affairs and reduce centralization as one of the fundamental demands of the Tunisian revolution.

Published: 2017
Organization: Club UNESCO Alesco Gafsa
Project: Empowering/Training Women in Gafsa Region to Become Political Actors
Arabic
This presentation provides suggestions and a workplan for supporting and empowering women in Tunisian society. It focuses on communication rules, the role of women in the election process, local democracy and group work. The presentation aims to support qualified women candidates for municipal elections, highlighting knowledge, skills and behaviors.