The presentation describes defining success in a political context, understanding types of political brands, developing a tool kit of political brand techniques and creating a political brand using public opinion polling.

The manual provides information on creating an effective campaign message, communicating with voters, volunteers, mobilizing voters and managing the campaign. The training was conducted for four different independent political groups in 2009.

This presentation from a two-day training focuses on new media campaigns and using the Internet as a tool for enhancing readership and promoting messages. Three proposed goals are: answering why, improving relevance and increasing activity. Examples of types of content, design, delivery and an action plan are included.

This presentation focuses on how candidates and parties should plan their message before undertaking an initiative or campaign. The Issue Matrix tool highlights four areas: how we define ourselves, how opponents define us, how opponents define themselves and how we define our opponents. Examples are provided.

This presentation describes elements of a successful communications strategy, including themes, sub-messages and selecting the medium. It includes the Issue Matrix Tool for planning messages and gives examples and a group exercise.

This self-paced public speaking course was designed primarily for women running for public office in the Arab world. It describes how to craft and deliver a message that is memorable. The aim is for participants to become more confident, prepared and in-demand speakers.

This presentation includes instructions on researching applicable laws, data from previous elections, voter preferences, and organizing and managing a campaign apparatus.

This presentation discusses the importance of being properly motivated to be a candidate. It stresses that a candidate should be more influenced by internal factors than external ones, such as money and fame. It is based on Abraham Maslow's theory of self-actualization.

This presentation provides brief guidance on how to "define" a candidate's image in the media and how to craft a media message. It includes an exercise.

This handout instructed students to create a visual representation of the important issues in an election, plan how to address them and organize resources.