The goal of this toolkit is to provide advocates with a practical guide to create and manage advocacy campaigns. It also focuses on skill building in public-private dialogue as a means for promoting and implementing the campaigns and strategic planning skills including monitoring and evalution, management and budget creation. An example of a Public- Private Dialogue Business Plan is provided in English.
This curriculum on social marketing gives definitions and describes the role of social marketing in enhancing corporate social responsibility. In addition, the curriculum discusses the relationship between the consumer protection and social marketing. An accompanying slide presentation is available.
This presentation is linked to the Social Marketing curriculum resource. It focuses on the definition of social-marketing, its importance, ethics and common problems in cause-related marketing. The presentation provides examples, exercises, and an action and monitoring plan on social-marketing.
This presentation, the third webinar in a series of three, continues discussion of Public-Private Partnership (PPP). It focuses on following up with private sector donors and strategic relations. Case studies from Jordan, Yemen and Saudi Arabia are included.
This manual focuses on establishment of Family Justice Centers (FJC), or Family Safety Centers, which provide services in one location for victims of family violence and their children. The manual includes lessons learned in Jordan and provides a road map for future Centers in the Middle East. Tips are provided for coalition building, strategic planning, getting buy-in, volunteers and more.
This presentation, the first webinar in a series of three, gives a definition of Public-Private Partnership (PPP) - or Corporate Social Responsibility (CSR). Motivation of both companies and NGOs/CSOs is explored, and advantages and disadvantages listed.
This presentation, which originated as a webinar, focuses on the importance of social media and how it can be used to advance an organization's goals. It emphasizes factors to consider in choosing which social media tools to utilize.
This presentation, the second webinar in a series of three, continues discussion of Public-Private Partnership (PPP) by focusing on how to approach the private sector, who to approach, things to do and things to avoid.
The presentation focuses on the continuum of care for breast cancer, and key issues in patient support, reaction of the patient, and patient navigation. It also includes a summary of the project in French.
This presentation describes key topics for award management including: documents in the award package, reporting, managing the funds, the grant management team, and communication. It also focuses on how to increase organizational accountability and credibility.
This presentation focuses on the importance of corporate social responsibility (CSR), getting buy-in at higher levels, making the “business case” for internal CSR programs, broadening internal colleague support networks, and making the program work for your company/organization.