Developing Political Party Messages

Publié: 2011

This presentation describes elements of a successful communications strategy, including themes, sub-messages and selecting the medium. It includes the Issue Matrix Tool for planning messages and gives examples and a group exercise.

Organisation: Institut républicain international (IRI)
Type de matériel: diaporama
Pages: 23
Date de l'activité: 2007-11-01
Présentateur: