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Campagnes


Training Course for Women Candidates for the 2010 Municipal Elections
Publié: 2010

Organisation: YWCA Liban
Projet: Women and Municipalities: A Platform for Political Participation


This document provides background information on the need for increased women's participation in Lebanon and on the basic principles of democracy and local governance. It also includes training modules covering public service, leadership, communication and campaigning.


Incentives and Risks Involved with Candidacy in Municipal Elections
Publié: 2010

Organisation: YWCA Liban
Projet: Women and Municipalities: A Platform for Political Participation


This presentation discusses the importance of being properly motivated to be a candidate. It stresses that a candidate should be more influenced by internal factors than external ones, such as money and fame. It is based on Abraham Maslow's theory of self-actualization.


Developing an Issue Matrix: The Art of Defining Yourself and Your Opponent
Publié: 2011

Organisation: Institut républicain international (IRI)


This presentation focuses on how candidates and parties should plan their message before undertaking an initiative or campaign. The Issue Matrix tool highlights four areas: how we define ourselves, how opponents define us, how opponents define themselves and how we define our opponents. Examples are provided.


Developing Political Party Messages
Publié: 2011

Organisation: Institut républicain international (IRI)


This presentation describes elements of a successful communications strategy, including themes, sub-messages and selecting the medium. It includes the Issue Matrix Tool for planning messages and gives examples and a group exercise.


Les outils de plaidoyer et du dialogue public-privé
Publié: 2011

Organisation: Partenariat mondial des voix vitales
Projet: Policy Advocates for Women's Issues


Le but de cet outil est de fournir aux défenseurs un guide pratique pour concevoir et gérer des campagnes de plaidoyer et utiliser le dialogue public-privé comme un moyen de promotion et de mise en oeuvre des campagnes de plaidoyer. La première partie explique les principes de base sur comment lancer une campagne de plaidoyer, notamment comment identifier, organiser, éxecuter et gérer une campagne. La deuxième partie se dédie à comment utiliser le dialogue public privé pour le plaidoyer, particulièrement pour les problèmes qui affectent les femmes.

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