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Marketing/ Création de marque


Entrepreneurial Marketing
Publié: 2010

Organisation: Ecole de gestion Rady, université de la Californie, San Diego
Projet: Middle East Entrepreneur Training Program in the U.S. (MEET U.S.)


This presentation on entrepreneurial marketing explains the new environment in which companies need to adapt their marketing strategies. It outlines the importance of respecting rules and values, different types of advertizing methods and top marketing pitfalls to watch for. Also included are links to marketing resources in the Middle East.


Developing Political Party Messages
Publié: 2011

Organisation: Institut républicain international (IRI)


This presentation describes elements of a successful communications strategy, including themes, sub-messages and selecting the medium. It includes the Issue Matrix Tool for planning messages and gives examples and a group exercise.


Developing an Issue Matrix: The Art of Defining Yourself and Your Opponent
Publié: 2011

Organisation: Institut républicain international (IRI)


This presentation focuses on how candidates and parties should plan their message before undertaking an initiative or campaign. The Issue Matrix tool highlights four areas: how we define ourselves, how opponents define us, how opponents define themselves and how we define our opponents. Examples are provided.


Entrepreneuriat Et Innovation Dans Les Pays Du Maghreb
Publié: 2011

Organisation: Ministère du commerce des E.-U.
Projet: Commercial Law Development Program (CLDP)


Ce manuel offre une vue d’ensemble sur le rôle de l’entreprenariat dans de développement économique du Maghreb. Il inclue des modalités pour l’entreprenariat, des exemples d’innovation et plusieurs études de cas. Il se concentre sur les nouvelles entreprises, la reconnaissance d’opportunités nouvelles, les sources de financement, la propriété intellectuelle, des problèmes légaux et d’impôts, les plans d’affaires, les startups innovatrices et les stratégies de retrait. 

4 - Relate CSOs Content to Trends
Publié: 2014

Organisation: Laboratoires Média de la pensée
Projet: Enhancing CSO National Dialogue and Collaboration via Social Media


This presentation recommends that when trends are relevant to the CSO's objectives, it is important to share and create related content for promotion. To help develop ideas, Facebook's "Trending" feature is highlighted. In addition, the presentation describes the changing dynamics of online advertising, real-time marketing, categories of content and more.


2 - Online Presence of Founders
Publié: 2014

Organisation: Laboratoires Média de la pensée
Projet: Enhancing CSO National Dialogue and Collaboration via Social Media


This presentation describes aspects of building a social media presence, focusing on the online presence of founders. The emphasis is on the importance of founders and management being active on social media. Tips highlight the idea that people engage more with people than with organizations.


3 - CSO LinkedIn Corporate Pages
Publié: 2014

Organisation: Laboratoires Média de la pensée
Projet: Enhancing CSO National Dialogue and Collaboration via Social Media


This presentation provides detailed instructions for creating a CSO corporate page and Showcase pages on LinkedIn. It  describes various outreach techniques, such as how best to utilize the Showcase pages, and it highlights statistics about LinkedIn use in Lebanon.

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