This file provides an overview of Google Analytics, a free service that generates detailed statistics about how visitors use a website - unique visitors, new and returning visitors, bounce rate, time on site, etc.
This guide for trainers provides details on the two days of E-Mediat's Workshop 4, as well as an overview of the five different workshops in the series. It gives an outline of what is included: participant agenda, trainer's agenda/outline and workshop materials. Appendices include tips for shooting videos from Flip Cameras, linking video to SMART objectives and storytelling and interview worksheets. The topics for the two days are: Storytelling with Digital Video; and Creating, Sharing and Distributing Videos.
This presentation describes the benefits of creating a LinkedIn "Company Page" for CSOs, including tools to encourage supporters to promote the organization's cause, find board members and volunteers, and locate staff.
This presentation focuses on outreach crises - emergency situations that occur all over an organization's social media platforms. It discusses three aspects to handling these situations - pre-crisis, crisis event and post-crisis.