Daily Outreach Checklist
Language(s): English
Published: 2014
This handout provides structure for daily outreach efforts, including noting the number of requested outreach efforts per day and the target audience. It also provides space for remarks, as a reminder.
Workshop 3: Using Social Networks Strategically for NGOS
Language(s): English
Published: 2011
This presentation for E-Mediat's Workshop 3 includes two days of training material: Facebook Strategies for NGOs; and Facebook Engagement & Twitter Strategies for NGOs. For each day, an agenda, framing, outcomes and learning objectives are included. It includes discussion about determining the intent of your Facebook page, management, measurement tool and engagement. It also focuses on Twitter as a tool - intent, efficiency and best practices.
Guide to Producing PSAs
Language(s): Arabic
Published: 2011
This guide provides information about Public Service Announcements (PSAs). PSAs aim to change public opinion about a particular issue, and/or motivate the public to change behaviors.
The Building of Human Rights Culture (History and the Most Important International Treaties)
Language(s): Arabic
Published: 2015
4 - Relate CSOs Content to Trends
Language(s): English
Published: 2014
This presentation recommends that when trends are relevant to the CSO's objectives, it is important to share and create related content for promotion. To help develop ideas, Facebook's "Trending" feature is highlighted. In addition, the presentation describes the changing dynamics of online advertising, real-time marketing, categories of content and more.
New Media for the Networked NGO Worksheet: Content Curation Mini Plan
Language(s): English, Arabic, French
Published: 2012
Elevator Speech: What, When, Where and How?
Language(s): Arabic
Published: 2012
This file briefly explains how to take advantage of the elevator speech and gives characteristics of the speech, including tips for preparation. Elevator speeches are short summaries used to quickly and simply define an organization or service.
Smartphone Applications
Language(s): Arabic
Published: 2012
This file gives the definition of smart phone applications (Mobile Apps) and how they can support civil society organizations (CSOs) in achieving their objectives and implementing programs.
New Media for the Networked NGO: Making Trainings Interactive
Language(s): English, Arabic, French
Published: 2012
New Media for the Networked NGO Worksheet: Networking Game
Language(s): English, Arabic, French
Published: 2012
5 - What is Outreach Marketing?
Language(s): English
Published: 2014
This presentation focuses on Twitter as an outreach and marketing tool, providing tips for using TweetDeck dashboards, outreach search and keyword list searches. It provides examples of using Twitter to conduct outreach to journalists, politicians, online communities and other CSOs.
How to Build a Powerful Network Using LinkedIn
Language(s): English
Published: 2014
This presentation provides tips for improving your LinkedIn network and connections. It emphasizes the value of being selective in building a network, using clusters, groups and advanced search to find additional contacts, and how to organize your networks with tags.
New Media for the Networked NGO Worksheet: Principles of Social Media
Language(s): English, Arabic, French
Published: 2012
The Importance of Video Sharing by Civil Society Organizations
Language(s): Arabic
Published: 2012
This resource provides examples of video sharing websites where civil society organizations (CSOs) can enhance their work by uploading video clips and sharing them with a large audience.
Trainer's Guide: Workshop 1 - Social Media & Networked NGOs Overview and Strategic Planning
Language(s): English
Published: 2011
This presentation for E-Mediat's Workshop 1 includes two days of training material: Introduction to Social Media; and Creating a Social Media Strategy Plan. For each day, an agenda, framing, outcomes and learning objectives are included. A highlight is the discussion of networked NGOs understanding the difference between traditional and social media, and the role of social networks in civil society. Instructions are provided for trainers to customize and localize the material. The intended third day of the training was for coaching.
Ten Reasons that Make Visitors Not Return to Your Website Again
Language(s): Arabic
Published: 2012
This file offers a list of 10 reasons that website visitors choose not to return to a website.
Mobile Applications for Civil Society Organizations
Language(s): Arabic
Published: 2012
This file explains the use of innovative smart phone applications by civil society organizations (CSOs), such as to increase efficiency, provide information, data collection and surveys.
How is Your Popularity on Twitter and Facebook? The Twentyfeet Website
Language(s): Arabic
Published: 2012
This guide provides an overview of the TwentyFeet website, which measures users’ popularity and influence on social networking sites, including Twitter, Facebook, bit.ly and others.
Tips for Writing Better Electronic Articles
Language(s): Arabic
Published: 2012
This file provides several tips for civil society organizations (CSOs) to write improved electronic articles.
Tips for Professional Video Shooting
Language(s): Arabic
Published: 2012
This resource provides an overview of professional video shooting and basic steps that should be taken into account before starting to film.
New Media for the Networked NGO Worksheet: Editorial Calendar for Blogs
Language(s): English, Arabic, French
Published: 2012
New Media for the Networked NGO - Keynote Address by Beth Kanter
Language(s): English, Arabic, French
Published: 2012
New Media for the Networked NGO: Principles of Successful Networked NGOs
Language(s): English, Arabic, French
Published: 2012
Optimizing Social Media Profile of Founders and Management of CSO
Language(s): English
Published: 2014
This handout provides a checklist for optimizing the social media profile of CSO founders and management with profile setup tasks.
1 - Optimize Your Social Media Accounts (graphically)
Language(s):
Published: 2014
This presentation describes building blocks for optimizing an organization's social media presence related to social media accounts. Topics include cover photos and avatars, photos on Facebook, Twitter and Google+, Instagram and other sites, milestones sections and tabs sections.