This handout provides structure for daily outreach efforts, including noting the number of requested outreach efforts per day and the target audience. It also provides space for remarks, as a reminder.
This presentation for E-Mediat's Workshop 3 includes two days of training material: Facebook Strategies for NGOs; and Facebook Engagement & Twitter Strategies for NGOs. For each day, an agenda, framing, outcomes and learning objectives are included. It includes discussion about determining the intent of your Facebook page, management, measurement tool and engagement. It also focuses on Twitter as a tool - intent, efficiency and best practices.
This guide provides information about Public Service Announcements (PSAs). PSAs aim to change public opinion about a particular issue, and/or motivate the public to change behaviors.
This presentation recommends that when trends are relevant to the CSO's objectives, it is important to share and create related content for promotion. To help develop ideas, Facebook's "Trending" feature is highlighted. In addition, the presentation describes the changing dynamics of online advertising, real-time marketing, categories of content and more.
This file briefly explains how to take advantage of the elevator speech and gives characteristics of the speech, including tips for preparation. Elevator speeches are short summaries used to quickly and simply define an organization or service.
This file gives the definition of smart phone applications (Mobile Apps) and how they can support civil society organizations (CSOs) in achieving their objectives and implementing programs.