This training manual provides general information about the social networking sites Facebook and Twitter and includes instructions for creating accounts. It also provides an overview of tools and features for new users and highlights tips for public figures.
In this self-paced course, participants learn how to use the media to communicate their messages to constituencies. Media techniques are described, including how to present messages online. Also included is information about how to organize media briefings and materials to keep the media informed of plans, events and accomplishments.
The presentation briefly describes effective media outreach and includes examples from Honduras and Afghanistan.
This chapter covers ways to conduct media outreach for civil society organizations, including press conferences, promotional brochures, websites and new media.
This is an introductory look at advocacy, focusing on who is a successful advocate, developing plans, media outreach and legislative drafting.
This chapter contains an Arabic-English glossary of key media-related terms.
This introductory presentation for CSOs highlights reasons for needing the media and an overview of news, journalists and who to reach out to. It also describes the structure and sections of press releases.
This presentation describes media outreach tools, including press releases, media advisories, pitch letters and op-ed articles. The presentation was developed by ICF International in collaboration with Susan G. Komen for the Cure.
This manual contains a table of contents, as well as an introductory section focusing on the manual's goals - who it is intended for and how to benefit from it. It also contains a chapter on "The Media and Us," covering the history, financing and importance of the news media.