This guide provides information about Public Service Announcements (PSAs). PSAs aim to change public opinion about a particular issue, and/or motivate the public to change behaviors.
This guide highlights human rights culture and history in the last century, the Chinese philosopher Sun Tzu, and practical steps to increase human rights and legal awareness in communities. It describes how to build groups of activists who support human rights and strategies for encouraging communities, especially youth, to prevent human rights violations. Several examples are provided, such as the issue of human trafficking and how activists found supporters, pressured decision makers and influenced communities.
This file briefly explains how to take advantage of the elevator speech and gives characteristics of the speech, including tips for preparation. Elevator speeches are short summaries used to quickly and simply define an organization or service.
This file gives the definition of smart phone applications (Mobile Apps) and how they can support civil society organizations (CSOs) in achieving their objectives and implementing programs.
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