This training manual provides general information about the social networking sites Facebook and Twitter and includes instructions for creating accounts. It also provides an overview of tools and features for new users and highlights tips for public figures.

This manual focuses on the importance of television as an outreach tool and describes how to effectively participate in televised interviews. Practical instructions and tips are provided for three scenarios: participating in a talk show, appearing within a news report to discuss a particular event, and appearing to present a specific opinion on the subject of debate within a news program.