Resources For Tag...

Sensibilisation des médias

Media Matters: Tips and Tools for Breast Cancer Awareness Leaders, Building Bridges for Advocates Across the MENA Region
Publié: 2010
Organisation: ICF International
Projet: US-Middle East Partnership for Breast Cancer Awareness and Research
Anglais

This presentation describes media outreach tools, including press releases, media advisories, pitch letters and op-ed articles. The presentation was developed by ICF International in collaboration with Susan G. Komen for the Cure.


Media Relations
Publié: 2010
Organisation: Fondation pour la défense des démocraties (FDD)/Centre pour la liberté au Moyen-Orient (CLIME)
Projet: Online Activism Institute
Anglais Arabe

In this self-paced course, participants learn how to use the media to communicate their messages to constituencies. Media techniques are described, including how to present messages online. Also included is information about how to organize media briefings and materials to keep the media informed of plans, events and accomplishments.


Media Outreach
Publié: 2010
Organisation: Centre international pour le droit des associations à but non lucratif (ICNL)
Projet: Civil Society Law Reform
Anglais Arabe

The presentation briefly describes effective media outreach and includes examples from Honduras and Afghanistan.


Introduction to Successful Advocacy
Publié: 2010
Organisation: Centre international pour le droit des associations à but non lucratif (ICNL)
Projet: Civil Society Law Reform
Anglais Arabe

This is an introductory look at advocacy, focusing on who is a successful advocate, developing plans, media outreach and legislative drafting.


Executive Guide - A Civil Society Approach to the Media
Publié: 2010
Organisation: Fondation arabe pour le développement et la citoyenneté
Projet: Promoting Citizenship to Engage Arab Youth
Arabe

This manual contains a table of contents, as well as an introductory section focusing on the manual's goals - who it is intended for and how to benefit from it. It also contains a chapter on "The Media and Us," covering the history, financing and importance of the news media.


Writing and Editing - A Civil Society Approach to the Media
Publié: 2010
Organisation: Fondation arabe pour le développement et la citoyenneté
Projet: Promoting Citizenship to Engage Arab Youth
Arabe

This chapter covers general guidelines on writing and editing a news report, including deciding what is newsworthy, investigating and conducting interviews.


Media Outreach - A Civil Society Approach to the Media
Publié: 2010
Organisation: Fondation arabe pour le développement et la citoyenneté
Projet: Promoting Citizenship to Engage Arab Youth
Arabe

This chapter covers ways to conduct media outreach for civil society organizations, including press conferences, promotional brochures, websites and new media.


Glossary - A Civil Society Approach to the Media
Publié: 2010
Organisation: Fondation arabe pour le développement et la citoyenneté
Projet: Promoting Citizenship to Engage Arab Youth
Arabe

This chapter contains an Arabic-English glossary of key media-related terms.


Effective Website Design and Integration of New Media for Outreach
Publié: 2011
Organisation: Institut républicain international (IRI)
Anglais

This presentation from a two-day training focuses on new media campaigns and using the Internet as a tool for enhancing readership and promoting messages. Three proposed goals are: answering why, improving relevance and increasing activity. Examples of types of content, design, delivery and an action plan are included.


Strengthening Women Parliamentarian's Skills in Televised Appearances
Publié: 2013
Organisation: DAEM pour média
Projet: Strengthening Women Parliamentarians Media Skills
Arabe

This manual focuses on the importance of television as an outreach tool and describes how to effectively participate in televised interviews. Practical instructions and tips are provided for three scenarios: participating in a talk show, appearing within a news report to discuss a particular event, and appearing to present a specific opinion on the subject of debate within a news program.


Strengthening Women Parliamentarian's Social Media Skills
Publié: 2014
Organisation: DAEM pour média
Projet: Strengthening Women Parliamentarians Media Skills
Arabe

This training manual provides general information about the social networking sites Facebook and Twitter and includes instructions for creating accounts. It also provides an overview of tools and features for new users and highlights tips for public figures.


The Press Release: What the Media Want to Know About You
Publié: 2014
Organisation: Conseil international pour la recherche et les échanges (IREX)
Projet: Social Media | Social Action for Good Governance
Anglais

This introductory presentation for CSOs highlights reasons for needing the media and an overview of news, journalists and who to reach out to. It also describes the structure and sections of press releases.


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