This handout provides a checklist for daily content sharing, including tips for posting and publishing on YouTube, Facebook and Twitter.
This handout provides a checklist for optimizing social media profiles, including pre-publishing, posts, publishing and post publishing tasks.
This handout provides structure for daily outreach efforts, including noting the number of requested outreach efforts per day and the target audience. It also provides space for remarks, as a reminder.
This handout provides a checklist for optimizing the social media profile of CSO founders and management with profile setup tasks.
This presentation provides tips for improving your LinkedIn network and connections. It emphasizes the value of being selective in building a network, using clusters, groups and advanced search to find additional contacts, and how to organize your networks with tags.
This presentation describes the benefits of creating a LinkedIn "Company Page" for CSOs, including tools to encourage supporters to promote the organization's cause, find board members and volunteers, and locate staff.
This presentation focuses on using key performance indicators (KPIs) and return on investment (ROI) to set organizational expectations. It highlights why a framework is important, including intent, definitions of metrics and setting benchmarks. It then provides guidelines for introducing a framework and for defining KPIs and ROI.
This presentation focuses on outreach crises - emergency situations that occur all over an organization's social media platforms. It discusses three aspects to handling these situations - pre-crisis, crisis event and post-crisis.
This presentation highlights the process of using social media ads to promote CSOs on Facebook, Twitter and Google. It gives tips on budgeting, visuals and interface.
This presentation focuses on Twitter as an outreach and marketing tool, providing tips for using TweetDeck dashboards, outreach search and keyword list searches. It provides examples of using Twitter to conduct outreach to journalists, politicians, online communities and other CSOs.