This presentation on social media tools for CSOs highlights several options, including TweetDeck, Hootsuite, Iconosquare, KeyHole and TweetReach.
This presentation describes building blocks for optimizing an organization's social media presence related to social media accounts. Topics include cover photos and avatars, photos on Facebook, Twitter and Google+, Instagram and other sites, milestones sections and tabs sections.
This presentation provides detailed instructions for creating a CSO corporate page and Showcase pages on LinkedIn. It describes various outreach techniques, such as how best to utilize the Showcase pages, and it highlights statistics about LinkedIn use in Lebanon.
This presentation recommends that when trends are relevant to the CSO's objectives, it is important to share and create related content for promotion. To help develop ideas, Facebook's "Trending" feature is highlighted. In addition, the presentation describes the changing dynamics of online advertising, real-time marketing, categories of content and more.
This presentation describes aspects of building a social media presence, focusing on the online presence of founders. The emphasis is on the importance of founders and management being active on social media. Tips highlight the idea that people engage more with people than with organizations.