Cette ressource du programme d’études sur les médias sociaux comprend un guide du formateur et une présentation PowerPoint ciblant les femmes entrepreneures pour un atelier de deux jours. Le contenu porte principalement sur l’utilisation de plateformes de médias sociaux (blogging, LinkedIn, Facebook, Twitter, Pinterest) et de cadres conceptuels destinés à intégrer les médias sociaux dans les plans marketing d’entreprise. Des conseils sont fournis pour personnaliser le programme d’études de participants spécifiques.

The presentation describes the principles of economic freedom, measuring it by region, and includes a focus on Tunisia.

This manual focuses on succeeding at driving local development through chambers of commerce. With a focus on international business, the guide highlights exporting from Tunisia, stakeholders, banks and structures. Tips include developing visibility abroad, participating in international fairs and understanding cultural differences.

This brief presentation from the Fintech Catalyst program highlights recruitment strategy, such as treating candidates like customers, implementing an employee referral program, using social media, creating compelling job descriptions, making use of sponsored jobs and checking resumes posted online.

This presentation about making commercial pitches focuses on the importance of first impressions and perception of the quality and content of the project presentation. The pitch should be presented in a way that is clear, captivating, dynamic and exciting.

This presentation focuses on persuasive selling techniques, highlighting the discovery phase, listening to the customer, the difference between argument and pitch, and elevator pitches. Additional topics include use of storytelling to convince, communication in sales interviews, the use of polite expressions and steps to process an objection. Activities include preparing an elevator pitch and having volunteers participate in responding to objections quickly and efficiently.

This presentation on HR recruitment and employee retention starts with an activity focusing on real-life situations, then highlights return on experience, influencing factors and root causes, and analysis and diagnosis. An additional activity focuses on optimal managerial strategies.

This brief presentation highlights the key components of successful elevator pitches. It also describes how to prioritize writing your sales pitch, including focus on the purpose of the business, how you go about achieving the goal and what you are doing.

This presentation focuses on product market fit - definition, assessment and evaluation. The key steps are to learn, build and measure. The Product Market Fit (PMF) is described as the moment when a new solution satisfies strong market demand. Tools include the Net Promoter Score (NPS). A group activity is included.

This presentation was for the first workshop of the program Fintech Catalyst, focusing on scaling up IT services companies, including addressing problems, product research, product market fit (PMF) and efficiency.

This presentation from the Fintech Catalyst program highlights the importance of good financial forecasting in carrying out projects. Financial forecasts are described as crucial for determining project viability and ensuring credibility. Examples are provided.

This presentation from the Fintech Catalyst program highlights the importance of identifying the market as part of prospecting. This allows for knowing the core target and building a prospect base. Financial segmentation, market segmentation and typology are described.

The WES-Up Business Growth and Accelerator series includes a coaching guide with tools, forms and plans to help increase the survival of women's businesses. Also included in the series are a curriculum resource and a trainer's manual.

The WES-Up Business Growth and Accelerator series includes a curriculum resource that highlights six modules, such as advanced market studies, strategic marketing and preparing your pitch. Other resources in the series include a trainer's manual and a coaching guide.

The WES-Up Business Growth and Accelerator series includes a trainer's manual, which aims to help women understand their needs through baseline assessment. It also provides information to put in place a plan to develop participants' skills, networking, funding, production and productivity. It includes detailed instructions and resources for trainers. The series also includes manual and curriculum files.

This guide describes how the draft law for local elections in Tunisia is an important tool for democratic and institutional reconstruction. It aims to enable all parties and institutions to manage their own affairs and reduce centralization as one of the fundamental demands of the Tunisian revolution.

This advocacy manual for Tunisian youth promotes constructive dialogue between various socio-political groups. It provides tools to work with local officials and communities in a positive manner and focuses on youth councils, a network of young leaders that works on both local and national issues.

This slide presentation was used for an Institute of International Education workshop that focused on e-commerce, part of the Women's Enterprise for Sustainability (WES) program.

Cette présentation permet de faire rapidement le point sur les composantes du leadership novateur. Elle traite successivement des différentes compétences liées au leadership, de la communication, de l’écoute active et du langage puissant et des différents types de management, à savoir celui du changement, des opportunités et de la dimension stratégique.

This handbook, in French, is a practical guide for journalists reporting on elections in Tunisia. It emphasizes the importance of impartial reporting, fact-checking and reliable sourcing.

This presentation provides suggestions and a workplan for supporting and empowering women in Tunisian society. It focuses on communication rules, the role of women in the election process, local democracy and group work. The presentation aims to support qualified women candidates for municipal elections, highlighting knowledge, skills and behaviors.

This presentation describes the meaning of scaling and rules to make your business model scalable, including broadening your vision, charting revenue goals, identifying business limitations, scaling geography and more.

This resource for trainers focuses on the "tallest tower" team-building activity, which highlights the importance of effectively working as a team, utilizing non-verbal communication and harnessing creativity and problem-solving skills. Included is a topic overview, learning objectives and lesson procedures. The ideal ages of participants are between 15-29. An overview of the program also is available: http://maktabatmepi.org/content/11-approaches-learning-presentation.