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This presentation by Beth Kanter continues the topic of NGO networks and content, focusing on how to organize, create and measure a micro content strategy for Facebook. In particular, she stresses that content for Facebook should be repurposed from other channels and gives 10 tips for creating content that gets into the newsfeed. She also describes Facebook's analytic tool. A template worksheet also is available. The E-Mediat Networking Conference: New Media for the Networked NGO was conducted in March 2012 in Morocco and Jordan.
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