This presentation describes building blocks for optimizing an organization's social media presence related to social media accounts. Topics include cover photos and avatars, photos on Facebook, Twitter and Google+, Instagram and other sites, milestones sections and tabs sections.

This presentation describes aspects of building a social media presence, focusing on the online presence of founders. The emphasis is on the importance of founders and management being active on social media. Tips highlight the idea that people engage more with people than with organizations.

This presentation provides detailed instructions for creating a CSO corporate page and Showcase pages on LinkedIn. It  describes various outreach techniques, such as how best to utilize the Showcase pages, and it highlights statistics about LinkedIn use in Lebanon.

This presentation recommends that when trends are relevant to the CSO's objectives, it is important to share and create related content for promotion. To help develop ideas, Facebook's "Trending" feature is highlighted. In addition, the presentation describes the changing dynamics of online advertising, real-time marketing, categories of content and more.

This presentation on social media tools for CSOs highlights several options, including TweetDeck, Hootsuite, Iconosquare, KeyHole and TweetReach.

This presentation highlights the process of using social media ads to promote CSOs on Facebook, Twitter and Google. It gives tips on budgeting, visuals and interface.

This presentation focuses on Twitter as an outreach and marketing tool, providing tips for using TweetDeck dashboards, outreach search and keyword list searches. It provides examples of using Twitter to conduct outreach to journalists, politicians, online communities and other CSOs.

This presentation focuses on using key performance indicators (KPIs) and return on investment (ROI) to set organizational expectations. It highlights why a framework is important, including intent, definitions of metrics and setting benchmarks. It then provides guidelines for introducing a framework and for defining KPIs and ROI.

This presentation focuses on outreach crises - emergency situations that occur all over an organization's social media platforms. It discusses three aspects to handling these situations - pre-crisis, crisis event and post-crisis.

This presentation describes the benefits of creating a LinkedIn "Company Page" for CSOs, including tools to encourage supporters to promote the organization's cause, find board members and volunteers, and locate staff.