Resources For Organization...

International Republican Institute (IRI)

The Permanent Campaign: Political Branding and Governing
Published: 2010
Organization: International Republican Institute (IRI)
Project: West Bank/Gaza Political Reform and Media Program
English

The presentation describes defining success in a political context, understanding types of political brands, developing a tool kit of political brand techniques and creating a political brand using public opinion polling.


International Republican Institute Campaign Manual for Local Council/Municipality Candidates
Published: 2010
Organization: International Republican Institute (IRI)
Project: West Bank/Gaza Political Reform and Media Program
English

The manual provides information on creating an effective campaign message, communicating with voters, volunteers, mobilizing voters and managing the campaign. The training was conducted for four different independent political groups in 2009.


Reading and Understanding Legislation for Members of the Oman Majles A'Shura
Published: 2010
Organization: International Republican Institute (IRI)
Project: Reading and Understanding Legislation
English

This outline of a three day training includes: how to evaluate a bill in form, how to evaluate a bill in substance, and law as a tool for social change.


Effective Website Design and Integration of New Media for Outreach
Published: 2011
Organization: International Republican Institute (IRI)
English

This presentation from a two-day training focuses on new media campaigns and using the Internet as a tool for enhancing readership and promoting messages. Three proposed goals are: answering why, improving relevance and increasing activity. Examples of types of content, design, delivery and an action plan are included.


Developing Political Party Messages
Published: 2011
Organization: International Republican Institute (IRI)
English

This presentation describes elements of a successful communications strategy, including themes, sub-messages and selecting the medium. It includes the Issue Matrix Tool for planning messages and gives examples and a group exercise.


Developing an Issue Matrix: The Art of Defining Yourself and Your Opponent
Published: 2011
Organization: International Republican Institute (IRI)
English

This presentation focuses on how candidates and parties should plan their message before undertaking an initiative or campaign. The Issue Matrix tool highlights four areas: how we define ourselves, how opponents define us, how opponents define themselves and how we define our opponents. Examples are provided.


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