قامت مشاريع النمو و التنمية الاقتصادية الممولة من قبل مبادرة الشراكة الامريكية الشرق أوسطية بالتركيز على التدريب على العمل وروح المبادرة وتنمية بيئة الأعمال الداعمة للإقتصاد.
This presentation on entrepreneurial marketing explains the new environment in which companies need to adapt their marketing strategies. It outlines the importance of respecting rules and values, different types of advertizing methods and top marketing pitfalls to watch for. Also included are links to marketing resources in the Middle East.
This presentation touches upon the differences between profit and cash flow, monitoring cash flows with ratios, the link between growth and cash, and operating tactics for maximizing cash flow.