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Campaign Skills Handbook
Publié: 2013
Organisation: Institut national démocratique (NDI)
Projet: Middle East and North Africa Regional Campaign Schools Program
Anglais Arabe

This manual contains 11 modules for preparing a comprehensive, step-by-step program to plan and execute an election campaign. The manual offers guidance on building communication strategy, campaign planning and tools for research, mobilizing resources and targeting voters. It also details key steps for political party activists and leaders to develop successful messages and become powerful communicators and leaders.


Tunisian Election Law Handbook for Lawyers
Publié: 2011
Organisation: Association du barreau américain (ABA)
Projet: Democracy and Community Development Program
Anglais

The comprehensive "Tunisian Election Law Handbook for Lawyers" describes and explains the country’s legal provisions surrounding electoral conduct. The handbook provides advice on applying Tunisia’s new Election Law and presents Tunisian lawyers with guidance on substantive law and procedures from the Constituent Assembly. The handbook also highlights potential areas of dispute and legal strategies in assisting citizens on election legal issues.


Effective Website Design and Integration of New Media for Outreach
Publié: 2011
Organisation: Institut républicain international (IRI)
Anglais

This presentation from a two-day training focuses on new media campaigns and using the Internet as a tool for enhancing readership and promoting messages. Three proposed goals are: answering why, improving relevance and increasing activity. Examples of types of content, design, delivery and an action plan are included.


Developing an Issue Matrix: The Art of Defining Yourself and Your Opponent
Publié: 2011
Organisation: Institut républicain international (IRI)
Anglais

This presentation focuses on how candidates and parties should plan their message before undertaking an initiative or campaign. The Issue Matrix tool highlights four areas: how we define ourselves, how opponents define us, how opponents define themselves and how we define our opponents. Examples are provided.


Developing Political Party Messages
Publié: 2011
Organisation: Institut républicain international (IRI)
Anglais

This presentation describes elements of a successful communications strategy, including themes, sub-messages and selecting the medium. It includes the Issue Matrix Tool for planning messages and gives examples and a group exercise.


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