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Organisations: Institut républicain international (IRI)
Effective Website Design and Integration of New Media for Outreach
Publié: 2011
Organisation: Institut républicain international (IRI)
Anglais

This presentation from a two-day training focuses on new media campaigns and using the Internet as a tool for enhancing readership and promoting messages. Three proposed goals are: answering why, improving relevance and increasing activity. Examples of types of content, design, delivery and an action plan are included.


Developing an Issue Matrix: The Art of Defining Yourself and Your Opponent
Publié: 2011
Organisation: Institut républicain international (IRI)
Anglais

This presentation focuses on how candidates and parties should plan their message before undertaking an initiative or campaign. The Issue Matrix tool highlights four areas: how we define ourselves, how opponents define us, how opponents define themselves and how we define our opponents. Examples are provided.


Developing Political Party Messages
Publié: 2011
Organisation: Institut républicain international (IRI)
Anglais

This presentation describes elements of a successful communications strategy, including themes, sub-messages and selecting the medium. It includes the Issue Matrix Tool for planning messages and gives examples and a group exercise.


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