The presentation describes defining success in a political context, understanding types of political brands, developing a tool kit of political brand techniques and creating a political brand using public opinion polling.
This manual contains 11 modules for preparing a comprehensive, step-by-step program to plan and execute an election campaign. The manual offers guidance on building communication strategy, campaign planning and tools for research, mobilizing resources and targeting voters. It also details key steps for political party activists and leaders to develop successful messages and become powerful communicators and leaders.
This presentation focuses on how candidates and parties should plan their message before undertaking an initiative or campaign. The Issue Matrix tool highlights four areas: how we define ourselves, how opponents define us, how opponents define themselves and how we define our opponents. Examples are provided.
The manual provides information on creating an effective campaign message, communicating with voters, volunteers, mobilizing voters and managing the campaign. The training was conducted for four different independent political groups in 2009.