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Technical Areas: Civic Engagement
Effective Website Design and Integration of New Media for Outreach
Published: 2011
Organization: International Republican Institute (IRI)

This presentation from a two-day training focuses on new media campaigns and using the Internet as a tool for enhancing readership and promoting messages. Three proposed goals are: answering why, improving relevance and increasing activity. Examples of types of content, design, delivery and an action plan are included.

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