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Material Type: Slide Presentation
Entrepreneurial Marketing
Published: 2010
Organization: Rady School of Management, University of California, San Diego
Project: Middle East Entrepreneur Training Program in the U.S. (MEET U.S.)

This presentation on entrepreneurial marketing explains the new environment in which companies need to adapt their marketing strategies. It outlines the importance of respecting rules and values, different types of advertizing methods and top marketing pitfalls to watch for. Also included are links to marketing resources in the Middle East.

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