Resources For Tag...

Marketing/Branding


The Permanent Campaign: Political Branding and Governing
Published: 2010

Organization: International Republican Institute (IRI)
Project: West Bank/Gaza Political Reform and Media Program


The presentation describes defining success in a political context, understanding types of political brands, developing a tool kit of political brand techniques and creating a political brand using public opinion polling.


Polish Your Public Speaking Skills
Published: 2010

Organization: Foundation for the Defense of Democracies (FDD)/Center for Liberty in the Middle East (CLIME)
Project: Online Activism Institute


This self-paced public speaking course was designed primarily for women running for public office in the Arab world. It describes how to craft and deliver a message that is memorable. The aim is for participants to become more confident, prepared and in-demand speakers.


Entrepreneurship Training Trainer Manual
Published: 2010

Organization: Institute of International Education (IIE)
Project: Women in Technology (WIT)


This manual accompanies the Entrepreneurship Training Participant Manual, providing trainers with timing, context and purpose, materials, preparation, learning objectives and practice for six sessions. This is part of WIT's Entrepreneurship Training.


Entrepreneurship Training Participant Manual
Published: 2010

Organization: Institute of International Education (IIE)
Project: Women in Technology (WIT)


The manual gives overviews, materials and homework for six sessions: laying the foundation, marketing basics, marketing strategy/cost of business, financial concepts, financing business and summation and vision. This is part of WIT's Entrepreneurship Training.


Marketing
Published: 2010

Organization: American Near East Refugees Aid (ANERA)
Project: Empowering Women's Community Based Organizations in Jordan


This curriculum explains marketing techniques and strategies such as those relating to product, price, place and promotion. It includes five case studies.


Entrepreneurial Marketing
Published: 2010

Organization: Rady School of Management, University of California, San Diego
Project: Middle East Entrepreneur Training Program in the U.S. (MEET U.S.)


This presentation on entrepreneurial marketing explains the new environment in which companies need to adapt their marketing strategies. It outlines the importance of respecting rules and values, different types of advertizing methods and top marketing pitfalls to watch for. Also included are links to marketing resources in the Middle East.


Developing an Issue Matrix: The Art of Defining Yourself and Your Opponent
Published: 2011

Organization: International Republican Institute (IRI)


This presentation focuses on how candidates and parties should plan their message before undertaking an initiative or campaign. The Issue Matrix tool highlights four areas: how we define ourselves, how opponents define us, how opponents define themselves and how we define our opponents. Examples are provided.


Developing Political Party Messages
Published: 2011

Organization: International Republican Institute (IRI)


This presentation describes elements of a successful communications strategy, including themes, sub-messages and selecting the medium. It includes the Issue Matrix Tool for planning messages and gives examples and a group exercise.


Entrepreneurship and Innovation in the Maghreb
Published: 2011

Organization: U.S. Department of Commerce
Project: Commercial Law Development Program (CLDP)


This manual gives an overview of the role of entrepreneurship in the economic development of the Maghreb and includes modalities for entrepreneurship and innovation and several case studies. It also focuses on new ventures, opportunity recognition, funding sources, intellectual property, legal and taxation issues, business plans, innovative startups and exit strategies.


2 - Online Presence of Founders
Published: 2014

Organization: Think Media Labs
Project: Enhancing CSO National Dialogue and Collaboration via Social Media


This presentation describes aspects of building a social media presence, focusing on the online presence of founders. The emphasis is on the importance of founders and management being active on social media. Tips highlight the idea that people engage more with people than with organizations.


4 - Relate CSOs Content to Trends
Published: 2014

Organization: Think Media Labs
Project: Enhancing CSO National Dialogue and Collaboration via Social Media


This presentation recommends that when trends are relevant to the CSO's objectives, it is important to share and create related content for promotion. To help develop ideas, Facebook's "Trending" feature is highlighted. In addition, the presentation describes the changing dynamics of online advertising, real-time marketing, categories of content and more.


3 - CSO LinkedIn Corporate Pages
Published: 2014

Organization: Think Media Labs
Project: Enhancing CSO National Dialogue and Collaboration via Social Media


This presentation provides detailed instructions for creating a CSO corporate page and Showcase pages on LinkedIn. It  describes various outreach techniques, such as how best to utilize the Showcase pages, and it highlights statistics about LinkedIn use in Lebanon.

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