Resources For Tag...

Campaigns


International Republican Institute Campaign Manual for Local Council/Municipality Candidates
Published: 2010

Organization: International Republican Institute (IRI)
Project: West Bank/Gaza Political Reform and Media Program


The manual provides information on creating an effective campaign message, communicating with voters, volunteers, mobilizing voters and managing the campaign. The training was conducted for four different independent political groups in 2009.


The Permanent Campaign: Political Branding and Governing
Published: 2010

Organization: International Republican Institute (IRI)
Project: West Bank/Gaza Political Reform and Media Program


The presentation describes defining success in a political context, understanding types of political brands, developing a tool kit of political brand techniques and creating a political brand using public opinion polling.


Polish Your Public Speaking Skills
Published: 2010

Organization: Foundation for the Defense of Democracies (FDD)/Center for Liberty in the Middle East (CLIME)
Project: Online Activism Institute


This self-paced public speaking course was designed primarily for women running for public office in the Arab world. It describes how to craft and deliver a message that is memorable. The aim is for participants to become more confident, prepared and in-demand speakers.


The Ten Necessary Steps for Candidates in Municipal Elections
Published: 2010

Organization: YWCA Lebanon
Project: Women and Municipalities: A Platform for Political Participation


This presentation includes instructions on researching applicable laws, data from previous elections, voter preferences, and organizing and managing a campaign apparatus.


Training Course for Women Candidates for the 2010 Municipal Elections
Published: 2010

Organization: YWCA Lebanon
Project: Women and Municipalities: A Platform for Political Participation


This document provides background information on the need for increased women's participation in Lebanon and on the basic principles of democracy and local governance. It also includes training modules covering public service, leadership, communication and campaigning.


Incentives and Risks Involved with Candidacy in Municipal Elections
Published: 2010

Organization: YWCA Lebanon
Project: Women and Municipalities: A Platform for Political Participation


This presentation discusses the importance of being properly motivated to be a candidate. It stresses that a candidate should be more influenced by internal factors than external ones, such as money and fame. It is based on Abraham Maslow's theory of self-actualization.


Developing an Issue Matrix: The Art of Defining Yourself and Your Opponent
Published: 2011

Organization: International Republican Institute (IRI)


This presentation focuses on how candidates and parties should plan their message before undertaking an initiative or campaign. The Issue Matrix tool highlights four areas: how we define ourselves, how opponents define us, how opponents define themselves and how we define our opponents. Examples are provided.


Developing Political Party Messages
Published: 2011

Organization: International Republican Institute (IRI)


This presentation describes elements of a successful communications strategy, including themes, sub-messages and selecting the medium. It includes the Issue Matrix Tool for planning messages and gives examples and a group exercise.


Advocacy Public Private Dialogue Toolkit
Published: 2011

Organization: Vital Voices Global Partnership
Project: Policy Advocates for Women's Issues


The goal of this toolkit is to provide advocates with a practical guide to create and manage advocacy campaigns. It also focuses on skill building in public-private dialogue as a means for promoting and implementing the campaigns and strategic planning skills including monitoring and evalution, management and budget creation. An example of a Public- Private Dialogue Business Plan is provided in English.

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