This manual focuses on a new approach to state-enterprise relationships. There are three sections: manifesto for business, PREE 2017 proposals and PREE monitoring observatory.

This brief presentation from the Fintech Catalyst program highlights recruitment strategy, such as treating candidates like customers, implementing an employee referral program, using social media, creating compelling job descriptions, making use of sponsored jobs and checking resumes posted online.

This presentation about making commercial pitches focuses on the importance of first impressions and perception of the quality and content of the project presentation. The pitch should be presented in a way that is clear, captivating, dynamic and exciting.

This presentation focuses on persuasive selling techniques, highlighting the discovery phase, listening to the customer, the difference between argument and pitch, and elevator pitches. Additional topics include use of storytelling to convince, communication in sales interviews, the use of polite expressions and steps to process an objection. Activities include preparing an elevator pitch and having volunteers participate in responding to objections quickly and efficiently.

This presentation on HR recruitment and employee retention starts with an activity focusing on real-life situations, then highlights return on experience, influencing factors and root causes, and analysis and diagnosis. An additional activity focuses on optimal managerial strategies.