Resources For Tag...

Media Outreach

2010
Media Matters: Tips and Tools for Breast Cancer Awareness Leaders, Building Bridges for Advocates Across the MENA Region
Organization: ICF International
Project: US-Middle East Partnership for Breast Cancer Awareness and Research

This presentation describes media outreach tools, including press releases, media advisories, pitch letters and op-ed articles. The presentation was developed by ICF International in collaboration with Susan G. Komen for the Cure.

2010
Media Relations
Organization: Foundation for the Defense of Democracies (FDD)/Center for Liberty in the Middle East (CLIME)
Project: Online Activism Institute

In this self-paced course, participants learn how to use the media to communicate their messages to constituencies. Media techniques are described, including how to present messages online. Also included is information about how to organize media briefings and materials to keep the media informed of plans, events and accomplishments.

2010
Media Outreach
Organization: International Center for Not-for-Profit Law (ICNL)
Project: Civil Society Law Reform

The presentation briefly describes effective media outreach and includes examples from Honduras and Afghanistan.

2010
Introduction to Successful Advocacy
Organization: International Center for Not-for-Profit Law (ICNL)
Project: Civil Society Law Reform

This is an introductory look at advocacy, focusing on who is a successful advocate, developing plans, media outreach and legislative drafting.

2010
Executive Guide - A Civil Society Approach to the Media
Organization: Arab Foundation for Development and Citizenship
Project: Promoting Citizenship to Engage Arab Youth

This manual contains a table of contents, as well as an introductory section focusing on the manual's goals - who it is intended for and how to benefit from it. It also contains a chapter on "The Media and Us," covering the history, financing and importance of the news media.

2010
Writing and Editing - A Civil Society Approach to the Media
Organization: Arab Foundation for Development and Citizenship
Project: Promoting Citizenship to Engage Arab Youth

This chapter covers general guidelines on writing and editing a news report, including deciding what is newsworthy, investigating and conducting interviews.

2010
Media Outreach - A Civil Society Approach to the Media
Organization: Arab Foundation for Development and Citizenship
Project: Promoting Citizenship to Engage Arab Youth

This chapter covers ways to conduct media outreach for civil society organizations, including press conferences, promotional brochures, websites and new media.

2011
Effective Website Design and Integration of New Media for Outreach
Organization: International Republican Institute (IRI)

This presentation from a two-day training focuses on new media campaigns and using the Internet as a tool for enhancing readership and promoting messages. Three proposed goals are: answering why, improving relevance and increasing activity. Examples of types of content, design, delivery and an action plan are included.

2013
Strengthening Women Parliamentarian's Skills in Televised Appearances
Organization: Daem For Media
Project: Strengthening Women Parliamentarians Media Skills

This manual focuses on the importance of television as an outreach tool and describes how to effectively participate in televised interviews. Practical instructions and tips are provided for three scenarios: participating in a talk show, appearing within a news report to discuss a particular event, and appearing to present a specific opinion on the subject of debate within a news program.

2014
Strengthening Women Parliamentarian's Social Media Skills
Organization: Daem For Media
Project: Strengthening Women Parliamentarians Media Skills

This training manual provides general information about the social networking sites Facebook and Twitter and includes instructions for creating accounts. It also provides an overview of tools and features for new users and highlights tips for public figures.

2014
The Press Release: What the Media Want to Know About You
Organization: International Research and Exchanges Board (IREX)
Project: Social Media | Social Action for Good Governance

This introductory presentation for CSOs highlights reasons for needing the media and an overview of news, journalists and who to reach out to. It also describes the structure and sections of press releases.

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