Resources For Tag...

Marketing/Branding

2010
The Permanent Campaign: Political Branding and Governing
Organization: International Republican Institute (IRI)
Project: West Bank/Gaza Political Reform and Media Program

The presentation describes defining success in a political context, understanding types of political brands, developing a tool kit of political brand techniques and creating a political brand using public opinion polling.

2010
Polish Your Public Speaking Skills
Organization: Foundation for the Defense of Democracies (FDD)/Center for Liberty in the Middle East (CLIME)
Project: Online Activism Institute

This self-paced public speaking course was designed primarily for women running for public office in the Arab world. It describes how to craft and deliver a message that is memorable. The aim is for participants to become more confident, prepared and in-demand speakers.

2010
Entrepreneurship Training Participant Manual
Organization: Institute of International Education (IIE)
Project: Women in Technology (WIT)

The manual gives overviews, materials and homework for six sessions: laying the foundation, marketing basics, marketing strategy/cost of business, financial concepts, financing business and summation and vision. This is part of WIT's Entrepreneurship Training.

2010
Entrepreneurship Training Trainer Manual
Organization: Institute of International Education (IIE)
Project: Women in Technology (WIT)

This manual accompanies the Entrepreneurship Training Participant Manual, providing trainers with timing, context and purpose, materials, preparation, learning objectives and practice for six sessions. This is part of WIT's Entrepreneurship Training.

2010
Marketing
Organization: American Near East Refugees Aid (ANERA)
Project: Empowering Women's Community Based Organizations in Jordan

This curriculum explains marketing techniques and strategies such as those relating to product, price, place and promotion. It includes five case studies.

2010
What Do People Want to Know About You? How to Define Yourself
Organization: YWCA Lebanon
Project: Women and Municipalities: A Platform for Political Participation

This presentation provides brief guidance on how to "define" a candidate's image in the media and how to craft a media message. It includes an exercise.

ATT12233.ppt (Arabic)

2010
Entrepreneurial Marketing
Organization: Rady School of Management, University of California, San Diego
Project: Middle East Entrepreneur Training Program in the U.S. (MEET U.S.)

This presentation on entrepreneurial marketing explains the new environment in which companies need to adapt their marketing strategies. It outlines the importance of respecting rules and values, different types of advertizing methods and top marketing pitfalls to watch for. Also included are links to marketing resources in the Middle East.

2011
Developing an Issue Matrix: The Art of Defining Yourself and Your Opponent
Organization: International Republican Institute (IRI)

This presentation focuses on how candidates and parties should plan their message before undertaking an initiative or campaign. The Issue Matrix tool highlights four areas: how we define ourselves, how opponents define us, how opponents define themselves and how we define our opponents. Examples are provided.

2011
Developing Political Party Messages
Organization: International Republican Institute (IRI)

This presentation describes elements of a successful communications strategy, including themes, sub-messages and selecting the medium. It includes the Issue Matrix Tool for planning messages and gives examples and a group exercise.

2011
Entrepreneurship and Innovation in the Maghreb
Organization: U.S. Department of Commerce
Project: Commercial Law Development Program (CLDP)

This manual gives an overview of the role of entrepreneurship in the economic development of the Maghreb and includes modalities for entrepreneurship and innovation and several case studies. It also focuses on new ventures, opportunity recognition, funding sources, intellectual property, legal and taxation issues, business plans, innovative startups and exit strategies.

2014
3 - CSO LinkedIn Corporate Pages
Organization: Think Media Labs
Project: Enhancing CSO National Dialogue and Collaboration via Social Media

This presentation provides detailed instructions for creating a CSO corporate page and Showcase pages on LinkedIn. It  describes various outreach techniques, such as how best to utilize the Showcase pages, and it highlights statistics about LinkedIn use in Lebanon.

2014
4 - Relate CSOs Content to Trends
Organization: Think Media Labs
Project: Enhancing CSO National Dialogue and Collaboration via Social Media

This presentation recommends that when trends are relevant to the CSO's objectives, it is important to share and create related content for promotion. To help develop ideas, Facebook's "Trending" feature is highlighted. In addition, the presentation describes the changing dynamics of online advertising, real-time marketing, categories of content and more.

2014
2 - Online Presence of Founders
Organization: Think Media Labs
Project: Enhancing CSO National Dialogue and Collaboration via Social Media

This presentation describes aspects of building a social media presence, focusing on the online presence of founders. The emphasis is on the importance of founders and management being active on social media. Tips highlight the idea that people engage more with people than with organizations.

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