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International Strategic Alliances


Entrepreneurial Marketing
Published: 2010

Organization: Rady School of Management, University of California, San Diego
Project: Middle East Entrepreneur Training Program in the U.S. (MEET U.S.)


This presentation on entrepreneurial marketing explains the new environment in which companies need to adapt their marketing strategies. It outlines the importance of respecting rules and values, different types of advertizing methods and top marketing pitfalls to watch for. Also included are links to marketing resources in the Middle East.


International Strategic Alliances
Published: 2010

Organization: Rady School of Management, University of California, San Diego
Project: Middle East Entrepreneur Training Program in the U.S. (MEET U.S.)


This presentation outlines the importance of forming global alliances in the context of a globalized economy. It touches upon why a company should want to create alliances and also points out some of the disadvantages associated with alliances. Also included are examples of some strategies used by internationally renowned companies

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