Maktabat MEPI Library
Training Resources for Civil Society in the Middle East and North Africa

This introductory presentation for CSOs highlights reasons for needing the media and an overview of news, journalists and who to reach out to. It also describes the structure and sections of press releases.

This presentation from a two-day training focuses on new media campaigns and using the Internet as a tool for enhancing readership and promoting messages. Three proposed goals are: answering why, improving relevance and increasing activity. Examples of types of content, design, delivery and an action plan are included.

This manual contains a table of contents, as well as an introductory section focusing on the manual's goals - who it is intended for and how to benefit from it. It also contains a chapter on "The Media and Us," covering the history, financing and importance of the news media.

This chapter covers general guidelines on writing and editing a news report, including deciding what is newsworthy, investigating and conducting interviews.

This chapter covers ways to conduct media outreach for civil society organizations, including press conferences, promotional brochures, websites and new media.

This chapter contains an Arabic-English glossary of key media-related terms.

This is an introductory look at advocacy, focusing on who is a successful advocate, developing plans, media outreach and legislative drafting.

The presentation briefly describes effective media outreach and includes examples from Honduras and Afghanistan.

In this self-paced course, participants learn how to use the media to communicate their messages to constituencies. Media techniques are described, including how to present messages online. Also included is information about how to organize media briefings and materials to keep the media informed of plans, events and accomplishments.

This presentation describes media outreach tools, including press releases, media advisories, pitch letters and op-ed articles. The presentation was developed by ICF International in collaboration with Susan G. Komen for the Cure.