Maktabat MEPI Library
Training Resources for Civil Society in the Middle East and North Africa

This brief manual from AIESEC describes corporate social responsibility (CSR) and corporate sustainability lessons and mistakes. It highlights CSR partnerships, strategic investment and messaging, focusing on the SustainOman project, but also providing broader tips for businesses and civil society organizations. A profile of the National Bank of Oman is included.

This handbook is designed to facilitate improved provision of policy advocacy services by partner business development organizations (BDOs) in the Maghreb. It introduces tools that BDOs can use to organize, prioritize and monitor public advocacy activities and provides lessons learned from recent public advocacy efforts in the region. Training notes and workshop exercises are included, and case studies are provided for Algeria, Morocco and Tunisia.

This presentation focuses on the importance of corporate social responsibility (CSR), getting buy-in at higher levels, making the “business case” for internal CSR programs, broadening internal colleague support networks, and making the program work for your company/organization.