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Technical Areas: Civic Engagement
 
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Resource Tags: Media Outreach
The Press Release: What the Media Want to Know About You
Published: 2014
Organization: International Research and Exchanges Board (IREX)
Project: Social Media | Social Action for Good Governance
English

This introductory presentation for CSOs highlights reasons for needing the media and an overview of news, journalists and who to reach out to. It also describes the structure and sections of press releases.


Effective Website Design and Integration of New Media for Outreach
Published: 2011
Organization: International Republican Institute (IRI)
English

This presentation from a two-day training focuses on new media campaigns and using the Internet as a tool for enhancing readership and promoting messages. Three proposed goals are: answering why, improving relevance and increasing activity. Examples of types of content, design, delivery and an action plan are included.


Executive Guide - A Civil Society Approach to the Media
Published: 2010
Organization: Arab Foundation for Development and Citizenship
Project: Promoting Citizenship to Engage Arab Youth
Arabic

This manual contains a table of contents, as well as an introductory section focusing on the manual's goals - who it is intended for and how to benefit from it. It also contains a chapter on "The Media and Us," covering the history, financing and importance of the news media.


Writing and Editing - A Civil Society Approach to the Media
Published: 2010
Organization: Arab Foundation for Development and Citizenship
Project: Promoting Citizenship to Engage Arab Youth
Arabic

This chapter covers general guidelines on writing and editing a news report, including deciding what is newsworthy, investigating and conducting interviews.


Media Outreach - A Civil Society Approach to the Media
Published: 2010
Organization: Arab Foundation for Development and Citizenship
Project: Promoting Citizenship to Engage Arab Youth
Arabic

This chapter covers ways to conduct media outreach for civil society organizations, including press conferences, promotional brochures, websites and new media.


Glossary - A Civil Society Approach to the Media
Published: 2010
Organization: Arab Foundation for Development and Citizenship
Project: Promoting Citizenship to Engage Arab Youth
Arabic

This chapter contains an Arabic-English glossary of key media-related terms.


Introduction to Successful Advocacy
Published: 2010
Organization: International Center for Not-for-Profit Law (ICNL)
Project: Civil Society Law Reform
English Arabic

This is an introductory look at advocacy, focusing on who is a successful advocate, developing plans, media outreach and legislative drafting.


Media Outreach
Published: 2010
Organization: International Center for Not-for-Profit Law (ICNL)
Project: Civil Society Law Reform
English Arabic

The presentation briefly describes effective media outreach and includes examples from Honduras and Afghanistan.


Media Relations
Published: 2010
Organization: Foundation for the Defense of Democracies (FDD)/Center for Liberty in the Middle East (CLIME)
Project: Online Activism Institute
English Arabic

In this self-paced course, participants learn how to use the media to communicate their messages to constituencies. Media techniques are described, including how to present messages online. Also included is information about how to organize media briefings and materials to keep the media informed of plans, events and accomplishments.


Media Matters: Tips and Tools for Breast Cancer Awareness Leaders, Building Bridges for Advocates Across the MENA Region
Published: 2010
Organization: ICF International
Project: US-Middle East Partnership for Breast Cancer Awareness and Research
English

This presentation describes media outreach tools, including press releases, media advisories, pitch letters and op-ed articles. The presentation was developed by ICF International in collaboration with Susan G. Komen for the Cure.


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