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Technical Areas: Civic Engagement
 
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Organizations: Think Media Labs
Checklist for Daily Content Shared, Replying to Questions, and Inbox Message
Published: 2014
Organization: Think Media Labs
Project: Enhancing CSO National Dialogue and Collaboration via Social Media
English

This handout provides a checklist for daily content sharing, including tips for posting and publishing on YouTube, Facebook and Twitter.


Daily Outreach Checklist
Published: 2014
Organization: Think Media Labs
Project: Enhancing CSO National Dialogue and Collaboration via Social Media
English

This handout provides structure for daily outreach efforts, including noting the number of requested outreach efforts per day and the target audience. It also provides space for remarks, as a reminder.


Optimizing Social Media Profile of CSO
Published: 2014
Organization: Think Media Labs
Project: Enhancing CSO National Dialogue and Collaboration via Social Media
English

This handout provides a checklist for optimizing social media profiles, including pre-publishing, posts, publishing and post publishing tasks.


Optimizing Social Media Profile of Founders and Management of CSO
Published: 2014
Organization: Think Media Labs
Project: Enhancing CSO National Dialogue and Collaboration via Social Media
English

This handout provides a checklist for optimizing the social media profile of CSO founders and management with profile setup tasks.


Weekly Master Checklist
Published: 2014
Organization: Think Media Labs
Project: Enhancing CSO National Dialogue and Collaboration via Social Media
English

This brief handout provides a weekly master checklist for tracking content topic and type of posts, person responsible, date and social media outlet.


Create a Company Page
Published: 2014
Organization: Think Media Labs
Project: Enhancing CSO National Dialogue and Collaboration via Social Media
English

This presentation describes the benefits of creating a LinkedIn "Company Page" for CSOs, including tools to encourage supporters to promote the organization's cause, find board members and volunteers, and locate staff.


How to Build a Powerful Network Using LinkedIn
Published: 2014
Organization: Think Media Labs
Project: Enhancing CSO National Dialogue and Collaboration via Social Media
English

This presentation provides tips for improving your LinkedIn network and connections. It emphasizes the value of being selective in building a network, using clusters, groups and advanced search to find additional  contacts, and how to organize your networks with tags.


8 - KPIs and ROI for Setting Expectations from your Agency of Record
Published: 2014
Organization: Think Media Labs
Project: Enhancing CSO National Dialogue and Collaboration via Social Media
English

This presentation focuses on using key performance indicators (KPIs) and return on investment (ROI) to set organizational expectations. It highlights why a framework is important, including intent, definitions of metrics and setting benchmarks. It then provides guidelines for introducing a framework and for defining KPIs and ROI.


9 - Crisis Management
Published: 2014
Organization: Think Media Labs
Project: Enhancing CSO National Dialogue and Collaboration via Social Media
English

This presentation focuses on outreach crises - emergency situations that occur all over an organization's social media platforms. It discusses three aspects to handling these situations - pre-crisis, crisis event and post-crisis.


7 - Social Media Tools
Published: 2014
Organization: Think Media Labs
Project: Enhancing CSO National Dialogue and Collaboration via Social Media
English

This presentation on social media tools for CSOs highlights several options, including TweetDeck, Hootsuite, Iconosquare, KeyHole and TweetReach.


6 - Social Media Ads
Published: 2014
Organization: Think Media Labs
Project: Enhancing CSO National Dialogue and Collaboration via Social Media
English

This presentation highlights the process of using social media ads to promote CSOs on Facebook, Twitter and Google. It gives tips on budgeting, visuals and interface.


5 - What is Outreach Marketing?
Published: 2014
Organization: Think Media Labs
Project: Enhancing CSO National Dialogue and Collaboration via Social Media
English

This presentation focuses on Twitter as an outreach and marketing tool, providing tips for using TweetDeck dashboards, outreach search and keyword list searches. It provides examples of using Twitter to conduct outreach to journalists, politicians, online communities and other CSOs.


1 - Optimize Your Social Media Accounts (graphically)
Published: 2014
Organization: Think Media Labs
Project: Enhancing CSO National Dialogue and Collaboration via Social Media

This presentation describes building blocks for optimizing an organization's social media presence related to social media accounts. Topics include cover photos and avatars, photos on Facebook, Twitter and Google+, Instagram and other sites, milestones sections and tabs sections.


2 - Online Presence of Founders
Published: 2014
Organization: Think Media Labs
Project: Enhancing CSO National Dialogue and Collaboration via Social Media
English

This presentation describes aspects of building a social media presence, focusing on the online presence of founders. The emphasis is on the importance of founders and management being active on social media. Tips highlight the idea that people engage more with people than with organizations.


3 - CSO LinkedIn Corporate Pages
Published: 2014
Organization: Think Media Labs
Project: Enhancing CSO National Dialogue and Collaboration via Social Media
English

This presentation provides detailed instructions for creating a CSO corporate page and Showcase pages on LinkedIn. It  describes various outreach techniques, such as how best to utilize the Showcase pages, and it highlights statistics about LinkedIn use in Lebanon.


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