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Technical Areas: Governance and Human Rights
 
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Resource Tags: Marketing/Branding
Developing an Issue Matrix: The Art of Defining Yourself and Your Opponent
Published: 2011
Organization: International Republican Institute (IRI)
English

This presentation focuses on how candidates and parties should plan their message before undertaking an initiative or campaign. The Issue Matrix tool highlights four areas: how we define ourselves, how opponents define us, how opponents define themselves and how we define our opponents. Examples are provided.


Developing Political Party Messages
Published: 2011
Organization: International Republican Institute (IRI)
English

This presentation describes elements of a successful communications strategy, including themes, sub-messages and selecting the medium. It includes the Issue Matrix Tool for planning messages and gives examples and a group exercise.


What Do People Want to Know About You? How to Define Yourself
Published: 2010
Organization: YWCA Lebanon
Project: Women and Municipalities: A Platform for Political Participation
Arabic

This presentation provides brief guidance on how to "define" a candidate's image in the media and how to craft a media message. It includes an exercise.


The Permanent Campaign: Political Branding and Governing
Published: 2010
Organization: International Republican Institute (IRI)
Project: West Bank/Gaza Political Reform and Media Program
English

The presentation describes defining success in a political context, understanding types of political brands, developing a tool kit of political brand techniques and creating a political brand using public opinion polling.


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