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Middle East and North Africa Regional Campaign Schools Program

Campaign Skills Handbook
Published: 2013
Organization: National Democratic Institute (NDI)
Project: Middle East and North Africa Regional Campaign Schools Program
English Arabic

This manual contains 11 modules for preparing a comprehensive, step-by-step program to plan and execute an election campaign. The manual offers guidance on building communication strategy, campaign planning and tools for research, mobilizing resources and targeting voters. It also details key steps for political party activists and leaders to develop successful messages and become powerful communicators and leaders.


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