Resources For...

Lebanon


Towards Environmental Advocacy: Building Capacities of Civil Society Workshop on Fundraising Strategies
Published: 2013

Organization: MEPI Lebanon Alumni Association
Project: Towards Environmental Advocacy


This resource provides training objectives, agenda and slide presentation that focuses on how to raise fund for your project or cause and how to present proposals to donors. The presentation highlights fundraising team and strategy, project design, proposal writing and reports.


Towards Environmental Advocacy: Building Capacities of Civil Society, Workshop on Public Speaking
Published: 2013

Organization: MEPI Lebanon Alumni Association
Project: Towards Environmental Advocacy


This resource provides training objectives and agenda for a workshop focusing on improving public speaking, followed by a slide presentation. Specificially, it focuses on how to address the public to increase urban green spaces in Lebanon.


Theories about the Environment: Conventions, Laws, Case Studies
Published: 2013

Organization: MEPI Lebanon Alumni Association
Project: Towards Environmental Advocacy


This resource provides training objectives, agenda, overview and slide presentation for training on environmental history, biodiversity and environmental degradation. Case studies highlight Lebanese law, and there is an overview of international environmental conventions. The aim is for participants to have a better understanding of the environment and to select and advocate for a specific environmental law or strategy. Part of the resource is available in Arabic.


Towards Environmental Advocacy: Building Capacities of Civil Society, Workshop on Social Media Strategies
Published: 2013

Organization: MEPI Lebanon Alumni Association
Project: Towards Environmental Advocacy


This resources provides training objectives and agenda in English and a slide presentation in Arabic, focusing strategic planning with social media, how to advocate for your cause using social media and how to target specific groups. Part of the resource is in Arabic.


Towards Environmental Advocacy: Workshop on Budget Advocacy
Published: 2013

Organization: MEPI Lebanon Alumni Association
Project: Towards Environmental Advocacy


This resource provides training objectives, agenda, overview and student manual focusing on budget advocacy, focusing on budgets and the government budget cycle in Lebanon and
increase participants’ capacity in budget analysis and its use in advocacy. Part of the resource is available in Arabic.


5 - What is Outreach Marketing?
Published: 2014

Organization: Think Media Labs
Project: Enhancing CSO National Dialogue and Collaboration via Social Media


This presentation focuses on Twitter as an outreach and marketing tool, providing tips for using TweetDeck dashboards, outreach search and keyword list searches. It provides examples of using Twitter to conduct outreach to journalists, politicians, online communities and other CSOs.


6 - Social Media Ads
Published: 2014

Organization: Think Media Labs
Project: Enhancing CSO National Dialogue and Collaboration via Social Media


This presentation highlights the process of using social media ads to promote CSOs on Facebook, Twitter and Google. It gives tips on budgeting, visuals and interface.


9 - Crisis Management
Published: 2014

Organization: Think Media Labs
Project: Enhancing CSO National Dialogue and Collaboration via Social Media


This presentation focuses on outreach crises - emergency situations that occur all over an organization's social media platforms. It discusses three aspects to handling these situations - pre-crisis, crisis event and post-crisis.


8 - KPIs and ROI for Setting Expectations from your Agency of Record
Published: 2014

Organization: Think Media Labs
Project: Enhancing CSO National Dialogue and Collaboration via Social Media


This presentation focuses on using key performance indicators (KPIs) and return on investment (ROI) to set organizational expectations. It highlights why a framework is important, including intent, definitions of metrics and setting benchmarks. It then provides guidelines for introducing a framework and for defining KPIs and ROI.


Create a Company Page
Published: 2014

Organization: Think Media Labs
Project: Enhancing CSO National Dialogue and Collaboration via Social Media


This presentation describes the benefits of creating a LinkedIn "Company Page" for CSOs, including tools to encourage supporters to promote the organization's cause, find board members and volunteers, and locate staff.


How to Build a Powerful Network Using LinkedIn
Published: 2014

Organization: Think Media Labs
Project: Enhancing CSO National Dialogue and Collaboration via Social Media


This presentation provides tips for improving your LinkedIn network and connections. It emphasizes the value of being selective in building a network, using clusters, groups and advanced search to find additional  contacts, and how to organize your networks with tags.


Weekly Master Checklist
Published: 2014

Organization: Think Media Labs
Project: Enhancing CSO National Dialogue and Collaboration via Social Media


This brief handout provides a weekly master checklist for tracking content topic and type of posts, person responsible, date and social media outlet.


Daily Outreach Checklist
Published: 2014

Organization: Think Media Labs
Project: Enhancing CSO National Dialogue and Collaboration via Social Media


This handout provides structure for daily outreach efforts, including noting the number of requested outreach efforts per day and the target audience. It also provides space for remarks, as a reminder.

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