قامت مشاريع النمو و التنمية الاقتصادية الممولة من قبل مبادرة الشراكة الامريكية الشرق أوسطية بالتركيز على التدريب على العمل وروح المبادرة وتنمية بيئة الأعمال الداعمة للإقتصاد.
This presentation on entrepreneurial marketing explains the new environment in which companies need to adapt their marketing strategies. It outlines the importance of respecting rules and values, different types of advertizing methods and top marketing pitfalls to watch for. Also included are links to marketing resources in the Middle East.
This presentation outlines the importance of forming global alliances in the context of a globalized economy. It touches upon why a company should want to create alliances and also points out some of the disadvantages associated with alliances. Also included are examples of some strategies used by internationally renowned companies
This presentation introduces the notion of BATNA (Best Alternative To Negotiated Agreement) and offers tips on how to negotiate salaries and benefits._.